HEYDAY's ambition was crystal clear:

A vibrant clubhouse that connects people, reflects company pride, and supports a dynamic way of working.

We translated that vision into a full-fledged workplace concept, from floor plans and material choices to signage, zoning and brand storytelling.

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The new clubhouse is more than just a beautiful office. It's a smart reuse of what already existed, merging interiors from two previous locations into one cohesive space. By adding new colors, soft tones and clear spatial logic, we created an environment that feels fresh, warm and unmistakably HEYDAY.

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Key elements

- Autonomy by design: anything in blue is yours to move, claim and use

- Dialogue-driven signage: the building literally speaks to its users

- Circular mindset: maximum reuse, minimal footprint

- Flexible layouts: like the Discovery Space, ready to reprogram

- Wellbeing embedded: soft materials, green accents, WELL-inspired choices

- Brand-first thinking: identity and storytelling throughout every zone

- Hospitality-led spaces: supporting culture, collaboration and comfort

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The result: A workplace that acts as a living brand environment - adaptable, welcoming, and built for connection.