Next-level hospitality brings hospitality and business closer together by integrating services in a way that adds value to each other. The hospitality concept is an essential part of the office, with hospitality playing a prominent role in the journey of both clients and CBRE employees. Powerplant developed two concepts for The Core: the CB Café, which reimagines how a client is welcomed in an office building, and a dynamic kitchen in the workspace, where CBRE finds time to come together as a team.

Right at the entrance of The Core is the CB Café. The café offers a focused menu of seasonal dishes complemented by an excellent coffee bar. The café kitchen is centrally located in the space and includes a dedicated counter for the hospitality staff. The blend of bar and hospitality counter creates a welcoming area where clients and guests are immediately assisted and offered a cup of coffee. To reduce the kitchen's footprint, dishes are prepared in the kitchen and finished in the café. Open throughout the day, the café has become a vibrant spot used by both CBRE staff and clients.

The primary function of the kitchen is to host lunch for the entire office, with a seating area large enough to accommodate everyone in two sittings. The kitchen is a multifunctional space that blurs the line between kitchen and seating area. As a user, you're invited to enter the kitchen and select your food from various cabinets. You're also welcome behind the main counter, where the kitchen can serve as a workspace. Thanks to its multifunctional setup, the kitchen allows CBRE to host a variety of events, such as Friday drinks or collaborative client labs.

Through a series of workshops with CBRE, we developed services designed to capture and translate CBRE's culture into concepts and vibrant experiences. Together with CBRE, we see the design of hospitality services as a vital part of shaping the culture and identity of both companies and places. In line with the ambition for innovation, we also contributed to our client's event, The Evolution of Work, by organizing a Cold Brew coffee bar and hosting an innovation workshop on adding value through service. An inspiring collaboration that will lead to many more exciting projects.